Our Story

THE STORY BEHIND YOUUOY

It started with a post-it note on a bathroom mirror.

Our founder was going through a challenging period and started writing reversed affirmations on sticky notes, placing them on her mirror as daily reminders of her strength.

The impact was immediate—seeing those words exactly when looking at herself created a powerful connection that traditional affirmation methods couldn't match.

WHY IT WORKS

There's something uniquely powerful about reading an encouraging message exactly when you're face-to-face with yourself. It's not just random timing—it's perfectly synchronized with moments of self-reflection.

OUR MISSION

At YOUUOY, we believe that small moments of encouragement can create ripples of positive change. Our mission is to create wearable reminders that inspire self-belief and action, turning everyday mirror checks into opportunities for empowerment.

THE NAME

YOUUOY is "you" mirrored. Just like our designs, our name is a reflection—representing the relationship between how you see yourself and how you speak to yourself.

THE MIRROR EFFECT

Our concept is beautifully simple—words printed backward become readable when reflected.

1. CHOOSE YOUR MESSAGE

Browse our collections of empowering phrases or create your own custom design.

2. WEAR WITH PURPOSE

Each time you wear your YOUUOY apparel, you carry your chosen affirmation with you.

3. MIRROR MOMENT

When you see yourself in any reflective surface, your message appears correctly—creating a powerful moment of self-connection.

THE SCIENCE OF SELF-TALK

Research shows that how we speak to ourselves significantly impacts our confidence, performance, and overall well-being. YOUUOY creates intentional moments of positive self-talk exactly when you're looking at yourself—when these messages tend to have the strongest emotional impact.